AI fooled advertising experts
BrXnd.ai
The AI-generated ads were generally found to be indistinguishable from human-created ads in a contest described as Turing’s first advertising test.
The contest was inspired by Turing’s original test, which questions the ability of machines to mimic humans in conversation. In this case, a panel of 17 marketing experts achieved only 57% accuracy in correctly identifying three ads primarily made using generative AI and seven ads made by marketing students. The results were announced at the first BrXnd Conference on marketing and AI in New York…