Apple might be about to dive deeper into generative AI. The Cupertino-based tech giant has posted job openings for at least a dozen machine learning-focused positions. TechCrunch Reports the job postings first appeared on April 27.
“AI represents a huge opportunity to improve Apple products and experiences for billions of people around the world,” reads a job offer. “You will leverage innovative generative models to build fundamental applications on Apple’s most advanced technologies, while developing your expertise in augmented and virtual reality (AR/VR).”
Apple has been slower than its tech peers to rush into an AI future. (And just a few days ago, he cracked down on employees using ChatGPT lest company secrets be accidentally leaked.)
Tim Cook, during the company’s latest earnings call, deflected direct comments on how Apple might use generative AI, saying, “we do not comment on product roadmaps. I think it’s very important to be deliberate and thoughtful in how you approach these things. And there are a number of issues that need to be sorted out, as discussed in a number of different places. But the potential is certainly very interesting. … We see AI as huge and we will continue to integrate it into our products in a very thoughtful way.
Although generative AI hasn’t appeared in Apple products, the company is currently doing so. use machine learning in their productsespecially for features like fall detection, collision detection, and heart monitoring.
In its job listings, Apple says it’s looking for people who are “excited about how the latest advancements in this field could transform the way people communicate, create, connect and consume media”.