Some Bud Light products are being offered for free with a promotional discount as sales numbers continue to fall following Dylan Mulvaney’s controversial ad campaign.
A new Memorial Day weekend promotion offers a discount “equivalent to the price of purchasing one (1) pack of 15 or more, up to $15” of various Bud Light products with different terms and conditions in some states.
Online posts have shown that many products cost $15 or less, which means the discount makes them free for the customer, barring sales tax or any state restrictions.
A Wisconsin resident, pointing out that the state home to the Milwaukee Brewers and Green Bay Packers (and 7 of the 10 Drunkiest Cities in America, led by Green Bay) is “known for drinking a lot of beer,” posted images of displays in separate stores advertising the free beer.
Displays seen in two different stores in Wisconsin, a state known for drinking a lot of beer: pic.twitter.com/x3vMD4Tp1r
— Haz (@Michael_Haz) May 24, 2023
RELATED: Bud Light Sales Plunge Massively After Dylan Mulvaney’s Transgender Campaign: Here Are The Latest Numbers
Bud Light offers its beer for free
Free Bud Light beer promotion comes as sales continue to hold remarkably flatconstantly falling Range 24-26% for several weeks.
In fact, Beer Business Daily editor and publisher Harry Schuhmacher reports that no one in the industry expected the backlash over Dylan Mulvaney’s promotion to last this long.
“No one imagined it would last this long”, Schuhmacher told NBC News. “It seems random – it hit a nerve. I have never seen anything comparable, in all the [consumer packaged goods] industry. It’s a real shock. »
Bud Light gets REKT:
“No one imagined it would last this long. It seems random, it struck a chord. I’ve never seen anything like it, in the whole industry. It’s a real shock. pic.twitter.com/r9TX1gMBkP
— Citizen Free Press (@CitizenFreePres) May 24, 2023
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Mulvaney, a TikTok transgender sensation, took part in a Bud Light location in a pair of videos in late March and early April.
The videos were strongly pushed back by the public, and consumers have since expressed their dissatisfaction with the company’s transition to a woke sales pitch by taking their hard-earned cash elsewhere.
Since they apparently can’t give away Bud Light for free, I guess the next step will be to pay people to take it away? https://t.co/YtV383dUZM
— Mollie (@MZHemingway) May 24, 2023
RELATED: Bud Light teams up with TikTok Trans Activist for new ad campaign
Bud Light forced to buy back its own beer
The Bud Light free beer promotion is coming, perhaps not by chance, as reports have surfaced that they are offering to buy back their products from sellers if they reach the expiration date.
“The brewer recently told its wholesalers it would buy back cases of unsold beer that have passed their best before dates,” the Wall Street Journal said. reported.
“Bud Light reportedly told wholesalers it would buy back cases of unsold beer that have passed their best-before dates as sales of the Anheuser-Busch-owned brand have lagged…”https://t.co/2Kze6pFjdK
— MAGA – American Pitbull 🇺🇸 (@MelissaRNMBA) May 22, 2023
At least they manage This aspect of the breakup correctly.
Bump Williams, the founder of a beverage industry consulting firm, says the Bud Light sales slump is hitting beer distributors particularly hard, “costing them millions of dollars every day”.
BREAKING: The Bud Light boycott isn’t slowing as sales deteriorate for the sixth straight week for the beer giant.
Bud Light sales were down 24.6% for the week ending May 13 from a year earlier.
Coors must be happy about the Bud Light disaster considering… pic.twitter.com/tYzdVIOkrU
— Collin Rugg (@CollinRugg) May 22, 2023
Brendan Whitworth, CEO of Anheuser-Busch issued a statement as the backlash grew over the ad campaign, claiming the company never intended to divide Americans by partnering with Mulvaney.
Williams, meanwhile, notes that Bud Light, despite the latest sales figures, is still “by far” the best-selling beer in America.
But he says if the trend doesn’t reverse soon, their status at the top is in jeopardy.
“Bud Light is in big trouble this year” he warned.
Sheer brutality. The Conservatives finally pulled off a massive boycott. I’ve never seen this happen and didn’t think it would work. Shout out to Matt Walsh and the others who made this possible. https://t.co/0UMNRh8HMD
— Cernovich (@Cernovich) May 2, 2023
Anheuser-Busch InBev CEO Michel Doukeris suggested the backlash was due to misinformation about the partnership with Mulvaney.
“We need to clarify the facts that this was a box, an influencer, a message and not a campaign”, he said.
One message was enough to completely misinterpret your consumer base and turn them off by imposing trans activists on them. Mulvaney is an attention seeker. have they not do you think he would show his custom can?
We hope it was worth it.
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