Lifeforce, a personalized healthcare platform based on a telehealth model, completed a $12 million Series A funding round co-led by M13 and Peterson Ventures.
Ridgeline Ventures, Rosecliff Ventures and Seaside Ventures also participated in the round.
WHAT HE DOES
The company, co-founded by motivational speaker Tony Robbins and backed by professional tennis player Serena Williams, offers its members a personalized health platform based on a telehealth model.
Members undergo home diagnostic blood tests performed every three months by phlebotomists. Biomarkers associated with physical, psychological, cognitive and sexual performance are analyzed. Through a telehealth consultation with a clinician, members discuss test results and receive recommendations for lifestyle adjustments and supplements.
Dr. Mark Hyman, chief strategy and innovation officer at the Cleveland Clinic Center for Functional Medicine, and Dr. Fatima Cody Stanford, weight management expert and associate professor at Harvard Medical School, also support Lifeforce.
The California-based company will use the funds to accelerate growth, advance data tools and expand its offerings.
“Lifeforce is poised to have a transformative impact, not only redefining the health optimization category, but also the way we think about what’s possible as we age,” said Courtney Reum, board chair. directors of Lifeforce and co-founder of M13, in a press release. “The demand for personalized and proactive healthcare is growing exponentially and the team’s collective expertise in health, technology and business uniquely positions Lifeforce to meet this demand.”
Serena Williams has backed other digital health startups, including virtual and in-office healthcare providers Juno Medicalwho raised $12 million in Series A funding in December. The round was co-led by tennis star Serena Ventures.
Juno Medical is a healthcare service provider that offers onsite appointments with physicians at its two New York-based physical facilities and virtual services for patients in New York and Georgia.
The company offers individual and family care, wellness, specialty care, and on-site labs and imaging services.
Williams also supported Tonalan AI-powered exercise machine service, which M13 has also invested in.