Washington Post“As the former president embarks on the campaign trail in earnest for the first time since announcing his third run for the White House, his campaign is placing a strategic bet on more up-close and personal moments with his fans. .”
“Trump leans to a large extent on his freewheeling style, advisers say, to contrast with his potential main rival for the Republican nomination: Ron DeSantis. The Florida governor’s unofficial pre-campaign book tour has consisted of more scripted and staged events, often where the row of cameras Trump loves so much is excluded and the rituals of more intimate politics are restricted.
“As DeSantis edges closer to entering the race against Trump, the emerging contrast between the two leading Republicans in the polls is more about presentation than ideology. Both seeking to tap into voter grievances with combative messages, they offer GOP voters two separate vessels to channel their anger. There are risks associated with both strategies, as some voters are fed up with Trump’s antics and say they’re drawn to DeSantis’ simpler presentation, while others remain enthusiastic about Trump’s unpredictability.
