Meta will slash the prices of its high-end Quest 2 and Quest Pro headsets, the company announced on Friday.
The price of 256 GB Meta Quest 2 will drop from $499.99 to $429.99, while the price of the high-end Meta Quest Pro will drop from $1,499.99 to $999.99.
Meta lost $13.7 billion on its Reality Labs segment in 2022. It is the business unit responsible for building the company’s ambitious metaverse technologies. Reality Labs generated revenue of $727 million in the fourth quarter and $2.16 billion for all of 2022 — down from $2.27 billion in 2021 — including sales of Quest headsets.
Meta’s Quest Pro headset, which the company says has outward-facing cameras that capture the user’s physical surroundings in color and allows for the layering of virtual elements such as 3D models, drawings and screens , can be seen in this undated image.
Meta | via Reuters
The Meta Quest Pro has been launched in October, but its high price has put it out of reach for most consumers. And there didn’t seem to be neither does a clear business use case. The lower price might make it more appealing to both audiences.
“Our goal has always been to create affordable hardware for as many people as possible to enjoy all that virtual reality has to offer,” the company said in a statement. The price change will start rolling out on March 5 for Meta Quest 2.
US and Canadian buyers will also see the Quest Pro’s new price on March 5. Its price will drop for the rest of the world on March 15.
— CNBC’s Ari Levy contributed to this report.