Island Records appointed Shahendra Ohneswere as head of creative strategy.
In the newly created position, Ohneswere will lead overall creative strategy (including cross-platform content, art and video) as well as digital marketing initiatives across the label.
Based in New York, Ohneswere will report directly to Imran Majid and Justin Eshak, co-CEOs of Island Records.
Ohneswere joined Islands Records from Columbia.
There, he served as Senior Vice President of Content Development and Co-Head of Digital Marketing since 2018.
There he co-led the digital and content team, developing and executing the label’s content strategy, for campaigns on behalf of AdeleBeyonce, Lil Nas X, Harry Styles, Rosalía, Fivio Foreign, Lil TJay and more.
Prior to Columbia, Ohneswere was senior vice president of creative marketing at Roc Nation, where he worked on campaigns for Jay-Z, the Made In America festival, and more.
Specializing in the areas of creative marketing, digital strategy and talent management, Island notes that Ohneswere has run “award-winning global and culture-change campaigns” for artists and brands for more than 15 years.
“Joining the next generation of Island gives me the opportunity to bring my knowledge and experience to the forefront of Island’s roster of legendary artists and unparalleled staff.”
Shahendra Ohneswere
“The beginning of my love of music began with Island Records. Joining the next generation of Island gives me the opportunity to bring my knowledge and experience to the forefront of Island’s roster of legendary artists and its unparalleled staff. said Shahendra Ohneswere.
“My career has grown to this point, and I look forward to working closely with Imran and Justin to achieve the greatest heights we can achieve.”
“Shahendra has carved out a unique position in the industry and helped orchestrate some of the biggest global breakthroughs of the past decade.”
Justin Eshak, Island Records
Justin Eshak said, “Shahendra has carved out a unique position in the industry and helped orchestrate some of the biggest global breakthroughs of the past decade.”
“Shahendra is an invaluable addition to the Island family.”
Imran Majid, Island Records
Imran Majid said: “He brings a creative and innovative approach to storytelling through visuals and aesthetics in all of his work.
“Shahendra is an invaluable addition to the Island family.”The music industry around the world